(WISCONSIN) Wisconsin drivers can expect to see more patrols on the road this month as the State Patrol launches its annual Drive Sober or Get Pulled Over campaign. The push comes as families head into one of the busiest travel stretches of the year — a time when impaired driving crashes tend to rise.
State data shows why officials are leaning in. During last year’s holiday season, Wisconsin saw 403 crashes tied to impaired driving. Nine people were killed, and 169 others were hurt.
State Patrol Superintendent Tim Carnahan said the goal is simple — get people home safely. He urged anyone heading out to celebrate to plan their ride before they take their first drink. “Every crash caused by impaired driving is preventable,” he said. “We are increasing efforts to keep impaired drivers off the road, but we need drivers to make responsible choices and consider others before getting behind the wheel.”
The State Patrol works with local departments statewide, offering specialized training to help officers spot signs of impairment. More than 8,000 officers in Wisconsin have completed Advanced Roadside Impaired Driving Enforcement training, and nearly 400 are certified Drug Recognition Experts — more than many states can claim.
The agency also reminded drivers that an OWI carries a steep cost beyond the danger of a crash. A first conviction can run around $10,000 once you factor in fines, court fees, time away from work, higher insurance rates, and vehicle-related expenses. Drivers can lose their license and even their vehicle.
WisDOT’s message this season is straightforward — there’s always a safer option. That can mean picking a sober driver, using a bus, taxi, rideshare, or Safe Ride program, or stepping in when a friend tries to drive after drinking. Anyone who spots a driver who appears impaired is encouraged to gather details safely and call 911.
The campaign runs through New Year’s Day.
