(Beaver Dam) The Tacony Corporation has sold Nancy’s Notions online retail business and related assets to Missouri Star Quilt Company. Tacony CEO Kristi Tacony Humes announced the May 27th sale on Thursday saying that it allows her company to focus on its core business markets while providing a suitable home for the Nancy’s Notions, Amazing Designs, and Sewing with Nancy brands which have been part of Tacony for over 17 years.
Humes says Tacony had been looking for a “strategic partner with the necessary resources and expertise to help take Nancy’s Notions to the next level.” She says Missouri Star Quilt Company provides Nancy’s Notions with a “unique opportunity for growth because of its success and experience in both the quilting and sewing markets.” Missouri Star Quilt Company currently offers one of the largest selections of precut fabrics in the world and ships thousands of packages to customers across the globe every day.
Their YouTube channel has over 650,000 subscribers with almost 200 million views and new quilting tutorials are published every week. Their Hamilton, Missouri-headquarters have become a tourist destination, attracting quilters from near and far who want to come experience the “Disneyland of Quilting” with 12 themed quilt shops, a retreat center and education center. What started out as a family business has grown to include an entire community. Missouri Star CEO Michael Mifsud says “Nancy Zieman was a great inspiration” and the acquisition allows them to “honor her legacy and also introduce her love of sewing to a new generation of creators.”
The announcement comes less than a year after the Nancy’s Notions Retail Store in Beaver Dam closed its doors. Zieman passed away in November of 2017 after founding Nancy’s Notions in 1979. Nearly a quarter century later, the Tacony Corporation of St Louis purchased the company. Zieman also founded the television show Sewing With Nancy which began airing on PBS in 1982.