Regional Year-To-Date Vehicle Sales Still Impacted By COVID-19

(Dodge County) Over a half-year into 2020 and the COVID-19 pandemic is still effecting regional vehicle sales. According to the Waterloo-based industry tracking firm Reg-Trak, 1,921 vehicles rolled off dealer lots through July in Dodge County, a decrease of 9.5-percent. Truck sales were down just over 4-percent with 1,718 sold. Car sales dipped nearly 40-percent with 203 units sold compared to 333 in 2019. In Columbia County, there were 1,300 vehicles sold this year, down 12-percent from last year. The number of trucks purchased in 2020 decreased by almost 10-percent with 1,166 sold. Car sales also dropped, going from 219 to 157 this year, a decrease of 28-percent. Consumers in Jefferson County bought 233 fewer trucks in 2020, a drop of 17-percent. Car sales decreased by 42-percent with 178 sold this year compared to 311 in 2019. There were 1,291 total vehicle sales in Jefferson County, a decrease of 22-percent. The nine-county, south central Wisconsin region as a whole saw 22-thousand sales, a decrease 17-percent over last year. Overall truck sales in 2020 were down 13-percent while car sales decreased by 34-percent.