Mayville Piggly Wiggly Now Blue Zones Approved

(Mayville) Piggly Wiggly in Mayville is now a Blue Zone. The ribbon was cut recently on the locally-owned grocery store, which officials with the Dodge County Blue Zones Project say has demonstrated its commitment to improving community well-being through this designation.

Piggly Wiggly was singled out for making healthier choices easier for its customers. Kids under the age of twelve are treated to a free piece of fruit from the produce stand set up near the entrance while their parents are guided with floor decals and signage to the produce isle. Locally grown produce is highlighted with shelf tags. Blue Zones® food is also labeled throughout the store and includes items such as beans, coffee, rice, honey, vegetables, and wine.

At the deli counter, customers can find grab-and-go fruit and vegetables that are labeled with the number of servings in the container to help with portion control. Fruit and vegetable sides are included in the meal deal with deli sandwiches made on whole grain bread. Because consuming a serving of nuts each day is a common practice in many of the original Blue Zones, Mayville Piggly Wiggly makes it convenient to pick up individual serving sizes of packaged nuts at the deli counter. The deli also features a weekly Blue Zones inspired special with free samples for people to try.

Recipes and a list of commonly consumed foods in the original Blue Zones is in the store for customers to pick up and use as a resource while they shop. Signs on the coolers encourage patrons to choose water as a healthy alternative to sugar sweetened beverages.

The Blue Zones Project checkout lane is stocked with healthier impulse purchases that will keep you on track for better health and well-being. The Blue Zones Project, sponsored by the Beaver Dam Community Hospital, is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to environment, policy, and social networks. For details about becoming a Blue Zones Project Approved organization or general information about Blue Zones Project, Dodge County, call 920-212-8511, or visit



Photo (Left to Right): Leslie Covell Hershberger, Blue Zones Project Community Program Manager; Kim Miller, President and CEO Beaver Dam Community Hospitals, Inc.; Curt Schmidt, Mayville Piggly Wiggly Owner; Keith Hill, Blue Zones Project Organization Lead