Regional Vehicle Sales Outpacing Last Year’s Numbers

8/28/17 – Vehicle sales in the area are up. The Waterloo-based industry tracking firm Reg-Trak says the nine-county, south central Wisconsin region saw a seven-percent increase in motor vehicle sales in the first seven months of this year compared to the same period in 2016. There were just under 27-thousand sales through the end of July while the same time frame last year had just over 25-thousand. Truck sales were up nine-percent while car sales increased by two-percent. In Dodge County, there was a one-percent, year-to-date increase over last year with just over 2000 cars and light trucks rolling off dealer lots. Truck sales in Dodge County led the way with a three-percent increase compared to a nearly six-percent drop in car sales. Columbia County experienced an 11-percent overall increase with over 1500 vehicles sold. Over 1200 of those vehicles were trucks which is an increase of nearly 18-percent compared to the first seven months of 2016. Car sales in Columbia County made up the remaining 300 vehicle sales, a drop of nine-percent. So far this year, dealerships in Jefferson County sold around three-percent more vehicles that the same time period last year, at around 1500. Both car and truck sales in Jefferson County were up around three-percent.