Rechek’s Food Pride Is Now Blue Zones-Approved

(Beaver Dam) The ribbon has been cut on the first grocery store in Dodge County to become approved as part of the Dodge County Blue Zones Project. Rechek’s Food Pride in Beaver Dam earned the designation for offering a checkout lane with healthy offerings, signage that encourages water over sugar-sweetened beverages, and free fruit for kids shopping with their parents.

Blue Zones Project Dodge County Organization Lead Keith Hill says grocery stores are an important key to improving the well-being of the public. Hill says each organization has a menu of different things that they can choose to implement in order to be approved.

In addition to nutritional food offerings, the store on North Spring Street offers nutritional supplements at the pharmacy located inside the store. Pharmacist Dr. Abbie Linde coaches customers on how to incorporate healthy food options into their wellness plan. Linde also leads grocery store tours for community members to help them navigate shopping choices to find the healthiest products. The Blue Zones Project, sponsored by the Beaver Dam Community Hospital, is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to environment, policy, and social networks.

Owner Brett Rechek: