March Vehicle Sales Pacing Ahead Of 2023

(Dodge County) Regional vehicle sales through the first three months of the year continue to see improvements when compared to 2023.

According to the Waterloo-based industry tracking firm Reg Trak, there have been a total of 691 car and light truck sales in Dodge County through March of 2024, 20 more than last year or an increase of nearly three-percent.

Car sales saw two additional sales over last year while truck sales saw 18. In Columbia County, auto sales saw a jump of six-and-a-half-percent with 601 vehicles rolling off dealer lots through the end of March.

Car sales in the county were up 27-percent while truck sales were up over four-percent. Jefferson County dealers saw 580 vehicles roll off dealer lots for an increase of six-percent. Car sales in the county were up by just under 26-percent while truck sales jumped four-percent.

For the nine-county, South Central Wisconsin region as a whole, there were 9,901 vehicles sold, 373 more than by this time a year ago, a nearly four-percent increase.

Truck sales in the region were up by just under five-percent while car sales decreased by nearly two-percent.