Madison Web Tracking Company Gets $20 Million Investment

10/1/11 – Madison-based Network Insights is getting 20 million dollars in venture capital from a group of nation investors. Funds connected to Goldman Sachs Asset Management made what is one of the three biggest transactions of its kind for a non-biotech firm in Wisconsin history. Network Insights monitors Internet conversations for data which helps marketers make better decisions. Many companies today use what’s called networking buzz to anticipate trends and put its advertising budget where it will do the most good. Social monitoring tools can collect the real-time information not available in such a useable form from other more-traditional sources. The company provides that information to help direct up to five million dollars of media spending.