Longtime Leader of Schneider National Trucking Passes Away

1/14/12 – Donald Schneider, who headed one of the nation’s best-known trucking companies for over a quarter century, died this morning in De Pere. The 76-year-old Schneider had Alzheimer’s disease for quite some time. He started as a mechanic’s assistant in the Schneider National trucking firm that his father Al founded. Fifteen years later, in 1976, Schneider became the president of the company – a post he held for over 25 years. He retired from his daily duties in 2002, but he remained the chairman emeritus of Schneider National. Bill Graves, C-E-O of the American Trucking Association, said the transportation and logistics industry lost one of its most passionate and influential voices. Graves called Schneider a “visionary” who set the standard for the modern-day development of the industry.