(Beaver Dam) A groundbreaking ceremony was held Tuesday for a Holiday Inn Express that is coming to Beaver Dam. Kinseth Hospitality Companies announced in July it will develop a 71-unit hotel just south of East Industrial Drive between Seippel Boulevard and US Highway 151. The Holiday Inn will offer both commercial travelers and tourists new accommodations in an upper mid-scale hotel not available in the area. Mayor Becky Glewen says the hotel will play a key role in Beaver Dam’s economic development and will have regional impacts along the Highway 151 corridor. Jeff Schrader is the director of new business development for Kinseth Hospitality, he says Holiday express is a strong brand and will be a great product for the community. WDS Construction, Inc. will be partnering with Kinseth on the project. President Ben Westra says the Beaver Dam Area Develop Corporation played an instrumental in the process along with city officials. Westra says construction is anticipated to be completed by the fall of next year.