Dealership Revenues Bolstered By Trucks As Car Sales Plummet

(Dodge County) Vehicle sales in Dodge County are on an uptick so far this year. According to the Waterloo-based industry tracking firm Reg-Trak, year-to-date sales are up 6.25-percent compared to last year with over 1500 vehicles sold, an increase of 90 vehicles. The increase in Dodge County comes in spite of plummeting car sales which saw a 27-percent decline from the same period in 2017. Truck sales in Dodge County were up 15-percent. The nine-county south central Wisconsin region is posting similar numbers with car sales down 21-percent while truck sales are up nearly eight-percent. Still, total vehicle sales in the region dipped by eight-tenths of a percent to 18-thousand-600 sold, around 150 less than by this point last year. Columbia County saw just over 1100 vehicles roll off dealer lots between January and May for an increase of 5.75-percent. Car sales were down ten-percent but truck sales were up ten percent. Jefferson County vehicle sales were up three-percent with just under 1100 sales. Cars sales in Jefferson County were down 21-percent while truck sales were up 12-percent.