Alice in Dairyland Finals Seeking Host County

(Wisconsin) The Wisconsin Department of Agriculture, Trade and Consumer Protection is now accepting bids to host the Alice in Dairyland Finals. Bids are being accepted to host the event in 2024, 2025, 2026, and 2027. Each year, a different county hosts a series of Alice in Dairyland Finals events leading up to the selection of the next Alice in Dairyland. State officials say local economic development organizations and promotional agriculture organizations are encouraged to consider this opportunity to welcome visitors and media professionals from around the state to their county. The planning process begins at least one year in advance, including scheduling the current Alice in Dairyland to attend monthly events in the county to promote the finals and learn more about the impact of agriculture on that county. In mid-March, the host county holds a press conference to officially announce the top candidates for the next Alice in Dairyland. The request for proposals can be found at the Department of Agriculture, Trade and Consumer Protection’s website at https://datcp.wi.gov/Documents2/20220610AliceHostCountyRFP.pdf