(Wisconsin) Five Main Street businesses from around the state have been
named as finalists in the Wisconsin Economic Development Corporation’s (WEDC’s) annual Main Street Makeover Contest. Each finalist has a chance to win up to $10,000 in upgrades for their storefronts.
Modeled after popular reality show concepts, established businesses located in one of the state’s 34 Wisconsin Main Street communities had the opportunity to nominate themselves for a “makeover” that will take place in the spring of 2019. The winning business will receive up to $10,000 to implement recommended changes, which could include interior and exterior design improvements or personalized assistance to boost the business’s image and operations.
Finalists are selected based on their business track record, the vision for their business, and the potential for the makeover to have a positive impact on the Main Street district.
The five finalists are Anthony’s 511 in Watertown, Arrow Gift Shop in Eagle River, Bushel & Peck’s in Beloit, Campbell Family Homes in Viroqua, and K Sera Salon and Spa in De Pere
The winner will be announced in mid-January after which the winning business will spend several months working with Main Street staff and consultants from RetailWorks, Inc. a Milwaukee-based interior design firm, on a renovation plan, followed by a two-day transformation in late spring.
The new downtown storefront will be unveiled formally during a public celebration featuring state and local officials. All 20 businesses that submitted applications for the competition will receive technical assistance from the Main Street team to help achieve their goals and improve their business.